New Valiant Crashes The Super Bowl

Doritos Features Nashville Film Makers

Nashville, TN (11.15.08) This afternoon, New Valiant Productions unveiled their new advertisement for Doritos Brand Corn Chips on the Doritos.com website. The thirty second commercial is one of hundreds vying for the top spot in Doritos Crash The Super Bowl.

The commercial entitled “Doritos Intervention”was written & directed by Michael Creason, and Produced by Cameron McCasland. It follows a young man who is confronted by loved ones about his loyalty to the corn chip.

McCasland & Creason have garnered rave reviews on recent projects, including “Trash Day Of The Dead” which received several accolades last month, including The Sapphire Blingy Award. Earlier this week the two film makers were featured in an article in the Tennessean, the largest newspaper in the state of Tennessee.

“Doritos Intervention” was shot in Nashville, TN and features a multitude of local talent. The commercial is available for viewing at crashthesuperbowl.com and doritos.com .

Doritos, which translated means “little bits of gold,” is made from ground corn, corn oil, and seasoning. Originally launched in 1966, the brand has since grown into one of America’s leading snack brands with more than $1.5 billion in annual U.S. sales.

Frito-Lay North America is the $10 billion convenient foods division of PepsiCo, which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo divisions include Pepsi-Cola, Quaker Foods, Gatorade, and Tropicana.

New Valiant Productions is based in Nashville, TN and is owned and operated by Michael Creason & Cameron McCasland. For more information go to www.newvaliant.com